What is Social Media Marketing?
Social media marketing is the use of social media platforms and websites to promote a product or service.
Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.
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Your customers are on social media.
Regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option.
People are talking about your company on social media.
You need to listen to what your customers are saying about your company on social media and respond to their concerns. Our social media management services focus on highlighting the positive aspects of what your company has to offer and responds sincerely to negative remarks.
There are people searching for your company.
If your company is offering a product or service, you can bet that there are people talking about it and looking for companies that provide it. Our social media management service will help your business to join the conversation and generate new leads.
Companies deserve expert social media management.
Most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.